Goal 1
Increase Public Awareness (being known and recognizable) of the University
To make our University impossible to ignore.
Our mission is to strategically market and communicate the unique value ofthe University of Southern Indiana, elevating its visibility and reputation, topromote student recruitment and retention and foster a strong sense of community.
Increase Public Awareness (being known and recognizable) of the University
Strengthen University Recruitment and Retention
Champion University Reputation (what people think about us) and Loyalty (how strongly they feel connected to USI)
Strategy 1: Amplify the brand through storytelling (emotionally compelling, authentic moments and social proof.
Strategy 2: Become a destination campus / USI as a destination.
Strategy 3: Build on Division I athletics perception.
Strategy 1: Promote a sense of place and community with employees and students.
Strategy 2: Attract students through omnichannel marketing campaigns.
Strategy 1: Elevate academic distinctiveness and reputation.
Strategy 2: Foster a culture of brand stewardship, affinity and community.