Skip to content
USI campus to reopen, classes resume, January 28

Change is never easy, and we know this is a challenging time as you navigate recent announcements affecting programs and operations at Oakland City University. We want you to know that your educational journey doesn’t have to pause.

At the University of Southern Indiana, we are fully committed to helping you transition seamlessly so you can stay on track with your education journey. We’ve designed this dedicated page specifically for you to explore our programs, access resources, learn about credit transfers and continue your education with minimal interruption.

>> OCU Student Information

Last updated:


Program Objectives and Student Outcomes

Program Objective 1: Building competency in fundamental marketing content
Measurement Tools:
  • ETS – MFT (Business) – Marketing portion
Program Objective 2: Developing competency in the marketing planning process
Learning Outcomes:
  • Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix
Measurement Tools:
  • Final project
Course Coverage:
  • Marketing Management: MKTG 448
Program Objective 3: Critical thinking
Learning Outcomes:
  • Use relevant information/evidence
  • Consider relevant viewpoints
  • Identify relevant assumptions
  • Consider implications of alternative courses of action
  • Develop clear logical conclusions from prior analysis
Measurement Tools:
  • Class assignment
Course Where Assessed:
  • Marketing Management: MKTG 448
Program Objective 4: Ethical decision making
Learning Outcomes:
  • Identify ethical issue(s)/problem(s)
  • Incorporate evaluation of relevant stakeholders
  • Evaluate implications of alternative courses of action
  • Develop logical conclusions from prior analysis
Measurement Tools:
  • Class assignment
Course Where Assessed
  • Marketing Management: MKTG 448