Honey+Moon Coffee Co co-founder talks to Marketing class about small business ownership

The atmosphere, the rich aroma, the wifi, and, most importantly, the coffee. Who hasn’t dreamed of opening their own coffee shop? Zac Parsons, co-founder of Honey + Moon Coffee Co, was guest presenter in Ms. Virginia Weiler’s Mktg 447 Retailing Policy & Management class. He talked about how he and his wife turned the dream into a reality – and it was much harder work than they expected. Parsons engaged students with topics on many facets of business ownership: biggest challenges in retail, location and customer demographics, creating an atmosphere, deciding on menu items and pricing, using social media as a marketing strategy, shopping local, and hiring an engaged workforce.

As a true small business owner, he is quick to point out that when it comes to the local competition, it’s about striking a balance. His business needs to be successful; however, it’s about being respectful and supportive so that other small businesses and the community thrive.

Published September 13, 2019